To bring traffic to the website, first you have to improve the user experience. If you are wondering how to improve user experience on your website, then this article is definitely important for you.
To improve the user experience, you should write the body of the content in the 'above the fold' part. Moreover, readable text, clickable buttons and page loading speed play a vital role for a good user experience.
The focus on user experience is most important, but it is most often overlooked. Bad user experience can drop your website's rank, reduce traffic and affect your earnings.
We do SEO of the website to rank the website. But the thing to note is that for whom we do SEO. for Google? or users? Certainly for the users, so it is imperative to improve the user experience.
Before improving user experience, it is important to understand what is user experience. Only then can you really improve the user experience.A good user experience should be created for your website, not the user has to wait for any page of the website to load.
What is user experience?
Users reach the website by searching their query in the search engine. The user experience page is very easy to land on. Ease of navigation, readable text and proper use of elements can be said to be an example of user experience.
So your effort should be that the user can visit your page in the shortest possible time, can go from one page to another, the elements of the page can be easily understood by the user.
Website must be responsive
If the website design is not proper, if the user will not get the correct information, the user will never visit your website again. In today's time, out of all the factors used in any website, we will know about 4 factors.
Website should be simple
- Buttons used in the website should be easy to click/tap.
- Characters should be comfortably large.
- Website must be responsive.
- Website design should be simple.
Let your website be on any topic, but if there's a story at the beginning of the page and topic information at the end of the page, that's a bad experience. The user doesn't care how fast your website is or how good the design is.
If you go to your website as a visitor, are you getting the information at the beginning of the page, which is written on the page of your website? Is it providing information to the user as quickly as possible? If not, find out the reason and solve it quickly.
Many bloggers are worried about the sidebar. They make wonderful designs. If your website is of photography then 99% of the users are not interested in your banner. Without any reason your page will be slow and space will also be wasted.
If your website is not 100% mobile friendly and responsive in 2022, get it done quickly. Even Google keeps sending such emails to Search Console. In which there are general accountable issues. There are three types of general reactive issues.
- Clickable elements too close together
- Text is too small to read.
- Image wider than screen.
So give useful information to the user, this is the most important element for your website. see example picture above.
How to improve your website speed?
Everyone talks about website speed, which is also true. The website should be fast, but do you know that there is no direct benefit in SEO for the website to be fast.
I'm not kidding, it's true. Even if your page speed is 100% on Page Experience site, 1% will not get your rank. So the question arises that why should we focus so much on page speed?
Google usually penalizes the website for slow speed. Website should be fast because people blame Google due to slow website speed.
If your website speed is fast, then the user will not have to wait for the page to load. Then you will be saved from this punishment.
This means that Google recommends you to increase the speed of the website. So that the user does not have to wait for the page to load. Google does this because they know your sole purpose is ranking, and you won't care about users.
So, you should be check your page speed immediately. But the question was remaining that how to check page loading timing? Don't worry , let's read next paragraph.
How to check your website speed?
To check your website speed, you should visit Page Speed Insights. This is Google's own tool. Just take the score test and forget it.
Page Speed Insights doesn't help with increasing or optimizing website speed as much as GTmetrix does. GTmetrix is a third party tool. which is free to use. All you have to do is enter your website URL, GTMetrics will provide you the complete speed report.
Above the fold content
When you open a website on a device, the first part of the page is called the above the fold. To optimize website speed, you must first understand the concept above the fold part.
Google or any search engine does not ask you to increase the speed of the entire page. They are not asking to downvote useful functions. Neither is asking you to reduce the length of your page.
Google expects you to get the fastest load of the above content on your device. The latter part means there is no problem with the time it takes to load the bottom of the folded material.
So all you have to do is to load the top part quickly. Then the folder below should load. GTmetrix can tell you exactly what error is on your page and how you can resolve this error.
Google expects you to load the main content of your page in the content above the fold.
In 2019, Google Pages Algorithm was released. After which the top part containing useless content or large image or no content information. If the page has a paid ad and the top of the fold is showing too many features throughout the ad, your website rank will drop.
In short, the most important piece of content should always be in the 'Above The Fold' part. The ad can be used below the 'Above the Fold' part.
Website logo
The logo of the website should be clean, the color combination of the logo should not be pricked in the eyes. I can give you tips if you want to test it.
Print your website logo on A4 size paper and hang it on a wall and viewed from a distance of 20 feet. Does it look clear?
If your answer is no, then you should focus more on the logo of the website and improve it too.
This is the main thing in website speed
- Make website responsive.
- Gives information to the user as quickly as possible.
- Website should be fast.
- Website mobile friendly.
- The Most Important Part Of The Website Should Be Above The Fold Part.
Conclusion
Hope this article on 'How to Improve User Experience on Your Website' has got all the details. The basic point of this article is to make the website responsive, user-friendly, and mobile-friendly. And most importantly we said that above the fold part should contain the most important part of the content.